ShowcaseFeature

Thing > Intangible > ListItem > ShowcaseFeature

Single marketing feature of a product or service.

PropertyExpected TypeDescription
Properties from ShowcaseFeature
headline Text  Headline text
layoutHint Text  Layout hint class.
video Clip    or
VideoObject 
A video of the item. This can be a [[URL]] or a fully described [[VideoObject]].
videoUrl URL  The [[URL]] of a video of the item.
Properties from ListItem
item Thing  An entity represented by an entry in a list or data feed (e.g. an 'artist' in a list of 'artists')’.
nextItem ListItem  A link to the ListItem that follows the current one.
position Integer    or
Text 
The position of an item in a series or sequence of items.
previousItem ListItem  A link to the ListItem that preceeds the current one.
Properties from Intangible
Properties from Thing
additionalType URL  An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text  An alias for the item.
description Text  A description of the item.
detailedDescription Article  An article which is a detailed description of the entity. The entity should be the primary focus of the article.
disambiguatingDescription Text  A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue    or
Text    or
URL 
The identifier property represents any kind of identifier for any kind of <a class="localLink" href="http://schema.org/Thing">Thing</a>, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See <a href="/docs/datamodel.html#identifierBg">background notes</a> for more details.
image ImageObject    or
URL 
An image of the item. This can be a <a class="localLink" href="http://schema.org/URL">URL</a> or a fully described <a class="localLink" href="http://schema.org/ImageObject">ImageObject</a>.
internal_info Thing  Container for storing arbitrary protos in Thing
mainEntityOfPage CreativeWork    or
URL 
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See <a href="/docs/datamodel.html#mainEntityBackground">background notes</a> for details.
name Text  The name of the item.
namePronunciation TextPronunciation  A specification for pronouncing the name.
popularityScore PopularityScoreSpecification  A score indicating how popular the entity is within the given region and relevant to the given keyword/genre. Items with higher scores are more popular than items with lower scores.
potentialAction Action  Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL  URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork    or
Event 
A CreativeWork or Event about this Thing.
type Text  Auto added type field.
url URL  URL of the item.