Offer

A Schema.org Type

Thing > Intangible > Offer

[more...]

Canonical URL: https://schema.org/Offer
Check for open issues.

An offer to transfer some rights to an item or to provide a service — for example, an offer to sell tickets to an event, to rent the DVD of a movie, to stream a TV show over the internet, to repair a motorcycle, or to loan a book.

Note: As the businessFunction property, which identifies the form of offer (e.g. sell, lease, repair, dispose), defaults to http://purl.org/goodrelations/v1#Sell; an Offer without a defined businessFunction value can be assumed to be an offer to sell.

For GTIN-related fields, see Check Digit calculator and validation guide from GS1.

Property	Expected Type	Description
Properties from Offer
`acceptedPaymentMethod`	LoanOrCredit or PaymentMethod	The payment method(s) accepted by seller for this offer.
`addOn`	Offer	An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).
`additionalProperty`	PropertyValue	A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org. Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
`advanceBookingRequirement`	QuantitativeValue	The amount of time that is required between accepting the offer and the actual usage of the resource or service.
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`areaServed`	AdministrativeArea or GeoShape or Place or Text	The geographic area where a service or offered item is provided. Supersedes serviceArea.
`asin`	Text or URL	An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article). Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too.
`availability`	ItemAvailability	The availability of this item—for example In stock, Out of stock, Pre-order, etc.
`availabilityEnds`	Date or DateTime or Time	The end of the availability of the product or service included in the offer.
`availabilityStarts`	Date or DateTime or Time	The beginning of the availability of the product or service included in the offer.
`availableAtOrFrom`	Place	The place(s) from which the offer can be obtained (e.g. store locations).
`availableDeliveryMethod`	DeliveryMethod	The delivery method(s) available for this offer.
`businessFunction`	BusinessFunction	The business function (e.g. sell, lease, repair, dispose) of the offer or component of a bundle (TypeAndQuantityNode). The default is http://purl.org/goodrelations/v1#Sell.
`category`	CategoryCode or PhysicalActivityCategory or Text or Thing or URL	A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
`checkoutPageURLTemplate`	Text	A URL template (RFC 6570) for a checkout page for an offer. This approach allows merchants to specify a URL for online checkout of the offered product, by interpolating parameters such as the logged in user ID, product ID, quantity, discount code etc. Parameter naming and standardization are not specified here.
`deliveryLeadTime`	QuantitativeValue	The typical delay between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.
`eligibleCustomerType`	BusinessEntityType	The type(s) of customers for which the given offer is valid.
`eligibleDuration`	QuantitativeValue	The duration for which the given offer is valid.
`eligibleQuantity`	QuantitativeValue	The interval and unit of measurement of ordering quantities for which the offer or price specification is valid. This allows e.g. specifying that a certain freight charge is valid only for a certain quantity.
`eligibleRegion`	GeoShape or Place or Text	The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is valid. See also ineligibleRegion.
`eligibleTransactionVolume`	PriceSpecification	The transaction volume, in a monetary unit, for which the offer or price specification is valid, e.g. for indicating a minimal purchasing volume, to express free shipping above a certain order volume, or to limit the acceptance of credit cards to purchases to a certain minimal amount.
`gtin`	Text or URL	A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes. The GS1 digital link specifications express GTINs as URLs (URIs, IRIs, etc.). Details including regular expression examples can be found in, Section 6 of the GS1 URI Syntax specification; see also schema.org tracking issue for schema.org-specific discussion. A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties. Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details.
`gtin12`	Text	The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
`gtin13`	Text	The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.
`gtin14`	Text	The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
`gtin8`	Text	The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
`hasAdultConsideration`	AdultOrientedEnumeration	Used to tag an item to be intended or suitable for consumption or use by adults only.
`hasMeasurement`	QuantitativeValue	A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.
`hasMerchantReturnPolicy`	MerchantReturnPolicy	Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
`includesObject`	TypeAndQuantityNode	This links to a node or nodes indicating the exact quantity of the products included in an Offer or ProductCollection.
`ineligibleRegion`	GeoShape or Place or Text	The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is not valid, e.g. a region where the transaction is not allowed. See also eligibleRegion.
`inventoryLevel`	QuantitativeValue	The current approximate inventory level for the item or items.
`isFamilyFriendly`	Boolean	Indicates whether this content is family friendly.
`itemCondition`	OfferItemCondition	A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.
`itemOffered`	AggregateOffer or CreativeWork or Event or MenuItem or Product or Service or Trip	An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer. Inverse property: offers
`leaseLength`	Duration or QuantitativeValue	Length of the lease for some Accommodation, either particular to some Offer or in some cases intrinsic to the property.
`mobileUrl`	Text	The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'. To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.
`mpn`	Text	The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
`offeredBy`	Organization or Person	A pointer to the organization or person making the offer. Inverse property: makesOffer
`price`	Number or Text	The offer price of a product, or of a price component when attached to PriceSpecification and its subtypes. Usage guidelines: Use the priceCurrency property (with standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR") instead of including ambiguous symbols such as '$' in the value. Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator. Note that both RDFa and Microdata syntax allow the use of a "content=" attribute for publishing simple machine-readable values alongside more human-friendly formatting. Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similar Unicode symbols.
`priceCurrency`	Text	The currency of the price, or a price component when attached to PriceSpecification and its subtypes. Use standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR".
`priceSpecification`	PriceSpecification	One or more detailed price specifications, indicating the unit price and delivery or payment charges.
`priceValidUntil`	Date	The date after which the price is no longer available.
`review`	Review	A review of the item. Supersedes reviews.
`seller`	Organization or Person	An entity which offers (sells / leases / lends / loans) the services / goods. A seller may also be a provider. Supersedes merchant, vendor.
`serialNumber`	Text	The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.
`shippingDetails`	OfferShippingDetails	Indicates information about the shipping policies and options associated with an Offer.
`sku`	Text	The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
`validFrom`	Date or DateTime	The date when the item becomes valid.
`validThrough`	Date or DateTime	The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.
`warranty`	WarrantyPromise	The warranty promise(s) included in the offer. Supersedes warrantyPromise.
Properties from Thing
`additionalType`	Text or URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	An alias for the item.
`description`	Text or TextObject	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`subjectOf`	CreativeWork or Event	A CreativeWork or Event about this Thing. Inverse property: about
`url`	URL	URL of the item.

Instances of Offer may appear as a value for the following properties

Property	On Types	Description
acceptedOffer	Order	The offer(s) -- e.g., product, quantity and price combinations -- included in the order.
addOn	Offer	An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).
expectsAcceptanceOf	ActionAccessSpecification or ConsumeAction or MediaSubscription	An Offer which must be accepted before the user can perform the Action. For example, the user may need to buy a movie before being able to watch it.
makesOffer	Organization or Person	A pointer to products or services offered by the organization or person.
offers	AggregateOffer or CreativeWork or EducationalOccupationalProgram or Event or MenuItem or Product or Service or Trip	An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.

More specific Types

Acknowledgements

GoodRelations Vocabulary Terms

This term uses terminology from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Examples

Example 1

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews

$55.00
In stock

Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.

Customer reviews:

Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.

 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
...

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">

    <!--price is 1000, a number, with locale-specific thousands separator
    and decimal mark, and the $ character is marked up with the
    machine-readable code "USD" -->
    <span itemprop="priceCurrency" content="USD">$</span><span
          itemprop="price" content="1000.00">1,000.00</span>

    <link itemprop="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>

  <div property="offers" typeof="Offer">
    <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
    <span property="priceCurrency" content="USD">$</span><span
      property="price" content="1000.00">1,000.00</span>
    <link property="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div property="review" typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div property="review" typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "3.5",
    "reviewCount": "11"
  },
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
  "name": "Kenmore White 17\" Microwave",
  "image": "kenmore-microwave-17in.jpg",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "price": "55.00",
    "priceCurrency": "USD"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Ellie",
      "datePublished": "2011-04-01",
      "reviewBody": "The lamp burned out and now I have to replace it.",
      "name": "Not a happy camper",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "1",
        "worstRating": "1"
      }
    },
    {
      "@type": "Review",
      "author": "Lucas",
      "datePublished": "2011-03-25",
      "reviewBody": "Great microwave for the price. It is small and fits in my apartment.",
      "name": "Value purchase",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "4",
        "worstRating": "1"
      }
    }
  ]
}
</script>

Structured representation of the JSON-LD example.

Example 2

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<img src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor" />
Dell UltraSharp 30" LCD Monitor

87 out of 100 based on 24 user ratings

$1250 to $1495 from 8 sellers

Sellers:
<a href="save-a-lot-monitors.com/dell-30.html">
  Save A Lot Monitors - $1250</a>
<a href="jondoe-gadgets.com/dell-30.html">
  Jon Doe's Gadgets - $1350</a>
...

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Product">
  <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/>
  <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>

  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
    <span itemprop="ratingValue">87</span>
    out of <span itemprop="bestRating">100</span>
    based on <span itemprop="ratingCount">24</span> user ratings
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/AggregateOffer">
    <meta itemprop="priceCurrency" content="USD" />
    <span itemprop="lowPrice" content="1250">$1250</span>
    to <span itemprop="highPrice" content="1495">$1495</span>
    from <span itemprop="offerCount">8</span> sellers

    Sellers:
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html">
        Save A Lot Monitors - $1250</a>
    </div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <a itemprop="url" href="jondoe-gadgets.com/dell-30.html">
        Jon Doe's Gadgets - $1350</a>
    </div>
  </div>
  ...
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Product">
    <img property="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"> <span property="name">Dell UltraSharp 30" LCD Monitor</span>
    <div property="aggregateRating" typeof="AggregateRating">
        <span property="ratingValue">87</span> out of
        <span property="bestRating">100</span> based on
        <span property="ratingCount">24</span> user ratings
    </div>
    <div property="offers" typeof="AggregateOffer">
        <meta property="priceCurrency" content="USD" />
        <span property="lowPrice" content="1250">$1250</span> to
        <span property="highPrice" content="1495">$1495</span> from
        <span property="offerCount">8</span> sellers Sellers:
        <div property="offers" typeof="Offer">
            <a property="url" href="save-a-lot-monitors.com/dell-30.html">Save A Lot Monitors - $1250</a>
        </div>
        <div property="offers" typeof="Offer">
            <a property="url" href="jondoe-gadgets.com/dell-30.html">Jon Doe's Gadgets - $1350</a>
        </div>
        ...
    </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "bestRating": "100",
    "ratingCount": "24",
    "ratingValue": "87"
  },
  "image": "dell-30in-lcd.jpg",
  "name": "Dell UltraSharp 30\" LCD Monitor",
  "offers": {
    "@type": "AggregateOffer",
    "priceCurrency": "USD",
    "highPrice": "1495",
    "lowPrice": "1250",
    "offerCount": "8",
    "offers": [
      {
        "@type": "Offer",
        "url": "save-a-lot-monitors.com/dell-30.html"
      },
      {
        "@type": "Offer",
        "url": "jondoe-gadgets.com/dell-30.html"
      }
    ]
  }
}
</script>

Structured representation of the JSON-LD example.

Example 3

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<div class="event-wrapper">

  <div class="event-date">Sat Sep 14</div>
  <div class="event-title">Typhoon with Radiation City</div>

  <div class="event-venue">
    The Hi-Dive
    <div class="address">
      7 S. Broadway<br>
      Denver, CO 80209
    </div>
  </div>

  <div class="event-time">9:30 PM</div>

  <div class="event-price">$13.00</div>
  <a href="http://www.ticketfly.com/purchase/309433">Tickets</a>

</div>

Example encoded as Microdata embedded in HTML.

<div class="event-wrapper" itemscope itemtype="https://schema.org/Event">
    <div class="event-date" itemprop="startDate" content="2013-09-14T21:30">
        Sat Sep 14
    </div>
    <div class="event-title" itemprop="name">
        Typhoon with Radiation City
    </div>
    <div class="event-venue" itemprop="location" itemscope itemtype="https://schema.org/Place">
        <span itemprop="name">The Hi-Dive</span>
        <div class="address" itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
            <span itemprop="streetAddress">7 S. Broadway</span><br>
            <span itemprop="addressLocality">Denver</span>, <span itemprop="addressRegion">CO</span> <span itemprop="postalCode">80209</span>
        </div>
    </div>
    <div class="event-time">9:30 PM</div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <div class="event-price" itemprop="price" content="13.00">$13.00</div>
        <meta itemprop="priceCurrency" content="USD"><a itemprop="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
    </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" class="event-wrapper" typeof="Event">

  <div class="event-date" property="startDate" content="2013-09-14T21:30">Sat Sep 14</div>
  <div class="event-title" property="name">Typhoon with Radiation City</div>

  <div class="event-venue" property="location" typeof="Place">
    <span property="name">The Hi-Dive</span>
    <div class="address" property="address" typeof="PostalAddress">
      <span property="streetAddress">7 S. Broadway</span><br>
      <span property="addressLocality">Denver</span>,
      <span property="addressRegion">CO</span>
      <span property="postalCode">80209</span>
    </div>
  </div>

  <div class="event-time">9:30 PM</div>

 <span property="offers" typeof="Offer">
 <div class="event-price">
    <meta property="priceCurrency" content="USD" />$
    <meta property="price" content="13.00" />13.00
 </div>
 <a property="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
 </span>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "location": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80209",
      "streetAddress": "7 S. Broadway"
    },
    "name": "The Hi-Dive"
  },
  "name": "Typhoon with Radiation City",
  "offers": {
    "@type": "Offer",
    "price": "13.00",
    "priceCurrency": "USD",
    "url": "http://www.ticketfly.com/purchase/309433"
  },
  "startDate": "2013-09-14T21:30"
}
</script>

Structured representation of the JSON-LD example.

Example 4

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<div class="event-wrapper">

  <div class="event-date">Sat Sep 14</div>
  <div class="event-title">Typhoon with Radiation City</div>
  <div class="event-title">CANCELLED - Typhoon with Radiation City</div>

  <div class="event-venue">
    The Hi-Dive
    <div class="address">
      7 S. Broadway<br>
      Denver, CO 80209
    </div>
  </div>

  <div class="event-time">9:30 PM</div>

  <div class="event-price">$13.00</div>
  <a href="http://www.ticketfly.com/purchase/309433">Tickets</a>

</div>

Example encoded as Microdata embedded in HTML.

<div class="event-wrapper" itemscope itemtype="https://schema.org/Event">
    <div class="event-date" itemprop="startDate" content="2013-09-14T21:30">
        Sat Sep 14
    </div>
    <div class="event-title" itemprop="name">
        CANCELLED - Typhoon with Radiation City
    </div>
    <meta itemprop="eventStatus" content="https://schema.org/EventCancelled">
    <div class="event-venue" itemprop="location" itemscope itemtype="https://schema.org/Place">
        <span itemprop="name">The Hi-Dive</span>
        <div class="address" itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
            <span itemprop="streetAddress">7 S. Broadway</span><br>
            <span itemprop="addressLocality">Denver</span>, <span itemprop="addressRegion">CO</span> <span itemprop="postalCode">80209</span>
        </div>
    </div>
    <div class="event-time">9:30 PM</div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <div class="event-price" itemprop="price" content="13.00">$13.00</div>
        <meta itemprop="priceCurrency" content="USD">
        <a itemprop="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
    </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" class="event-wrapper" typeof="Event">
    <div class="event-date" property="startDate" content="2013-09-14T21:30">
        Sat Sep 14
    </div>
    <div class="event-title" property="name">
        CANCELLED - Typhoon with Radiation City
    </div>
    <meta property="eventStatus" content="https://schema.org/EventCancelled">
    <div class="event-venue" property="location" typeof="Place">
        <span property="name">The Hi-Dive</span>
        <div class="address" property="address" typeof="PostalAddress">
            <span property="streetAddress">7 S. Broadway</span><br>
            <span property="addressLocality">Denver</span>, <span property="addressRegion">CO</span> <span property="postalCode">80209</span>
        </div>
    </div>
    <div class="event-time">9:30 PM</div>
    <div property="offers" typeof="Offer">
        $<div class="event-price" property="price">13.00</div>
        <meta property="priceCurrency" content="USD"><a property="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
    </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "eventStatus": "https://schema.org/EventCancelled",
  "location": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80209",
      "streetAddress": "7 S. Broadway"
    },
    "name": "The Hi-Dive"
  },
  "name": "CANCELLED - Typhoon with Radiation City",
  "offers": {
    "@type": "Offer",
    "price": "13.00",
    "priceCurrency": "USD",
    "url": "http://www.ticketfly.com/purchase/309433"
  },
  "startDate": "2013-09-14T21:30"
}
</script>

Structured representation of the JSON-LD example.

Example 5

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<div class="event-wrapper">
  <div class="event-date">Sat Oct 12</div>
  <div><span>(previously scheduled for Sept 14th)</span></div>
  <div class="event-title">Typhoon with Radiation City</div>
  <div class="event-venue">
    The Hi-Dive
    <div class="address">
      7 S. Broadway<br>
      Denver, CO 80209
    </div>
  </div>
  <div class="event-time">10:00 PM</div>
 <span>
  <div class="event-price">$13.00</div>
  <a href="http://www.ticketfly.com/purchase/309433">Tickets</a>
 </span>
</div>

Example encoded as Microdata embedded in HTML.

<div class="event-wrapper" itemscope itemtype="https://schema.org/Event">
    <div class="event-date" itemprop="startDate" content="2013-10-12T22:00">
        Sat Oct 12
    </div>
    <div class="event-title" itemprop="name">
        Typhoon with Radiation City
    </div>
    <meta itemprop="eventStatus" content="https://schema.org/EventRescheduled"><span itemprop="previousStartDate" content="2013-09-14T21:30">(previously scheduled for Sept 14th)</span>
    <div class="event-venue" itemprop="location" itemscope itemtype="https://schema.org/Place">
        <span itemprop="name">The Hi-Dive</span>
        <div class="address" itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
            <span itemprop="streetAddress">7 S. Broadway</span><br>
            <span itemprop="addressLocality">Denver</span>, <span itemprop="addressRegion">CO</span> <span itemprop="postalCode">80209</span>
        </div>
    </div>
    <div class="event-time">
        10:00 PM
    </div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <div class="event-price" itemprop="price" content="13.00">$13.00</div>
        <meta itemprop="priceCurrency" content="USD"><a itemprop="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
    </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" class="event-wrapper">
  <div class="event-date" property="startDate" content="2013-10-12T22:00">Sat Oct 12</div>
  <div class="event-title" property="name">Typhoon with Radiation City</div>
  <meta property="eventStatus" content="https://schema.org/EventRescheduled">
  <span property="previousStartDate" content="2013-09-14T21:30">(previously scheduled for Sept 14th)</span>

  <div class="event-venue" property="location" typeof="Place">
    <span property="name">The Hi-Dive</span>
    <div class="address" property="address" typeof="PostalAddress">
      <span property="streetAddress">7 S. Broadway</span><br>
      <span property="addressLocality">Denver</span>,
      <span property="addressRegion">CO</span>
      <span property="postalCode">80209</span>
    </div>
  </div>
  <div class="event-time">10:00 PM</div>
  <span property="offers" typeof="Offer">
  <div class="event-price">
    <meta property="priceCurrency" content="USD" />$
    <meta property="price" content="13.00" />13.00
  </div>
  <a property="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
  </span>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Place",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Denver",
        "addressRegion": "CO",
        "postalCode": "80209",
        "streetAddress": "7 S. Broadway"
      },
      "name": "The Hi-Dive"
    },
    {
      "@type": "Offer",
      "price": "13.00",
      "priceCurrency": "USD",
      "url": "http://www.ticketfly.com/purchase/309433"
    }
  ]
}
</script>

Structured representation of the JSON-LD example.

Example 6

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<div class="event-wrapper">
  <div class="event-date">Sat Sep 14</div>
  <div class="event-title">SOLD OUT! Typhoon with Radiation City</div>
  <div class="event-venue">
    The Hi-Dive
    <div class="address">
      7 S. Broadway<br>
      Denver, CO 80209
    </div>
  </div>
  <div class="event-time">10:00 PM</div>
 <span>
  <div class="event-price">$13.00</div>
  <a href="http://www.ticketfly.com/purchase/309433">Tickets</a>
 </span>
</div>

Example encoded as Microdata embedded in HTML.

<div class="event-wrapper" itemscope itemtype="https://schema.org/Event">
    <div class="event-date" itemprop="startDate" content="2013-09-14T21:30">
        Sat Sep 14
    </div>
    <div class="event-title" itemprop="name">
        SOLD OUT! Typhoon with Radiation City
    </div>
    <div class="event-venue" itemprop="location" itemscope itemtype="https://schema.org/Place">
        <span itemprop="name">The Hi-Dive</span>
        <div class="address" itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
            <span itemprop="streetAddress">7 S. Broadway</span><br>
            <span itemprop="addressLocality">Denver</span>, <span itemprop="addressRegion">CO</span> <span itemprop="postalCode">80209</span>
        </div>
    </div>
    <div class="event-time">9:30 PM</div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <meta itemprop="availability" content="https://schema.org/SoldOut">
        <div class="event-price" itemprop="price" content="13.00">$13.00</div>
        <meta itemprop="priceCurrency" content="USD"><a itemprop="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
    </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" class="event-wrapper" typeof="Event">

  <div class="event-date" property="startDate" content="2013-09-14T21:30">Sat Sep 14</div>
  <div class="event-title" property="name">SOLD OUT! Typhoon with Radiation City</div>

  <div class="event-venue" property="location" typeof="Place">
    <span property="name">The Hi-Dive</span>
    <div class="address" property="address" typeof="PostalAddress">
      <span property="streetAddress">7 S. Broadway</span><br>
      <span property="addressLocality">Denver</span>,
      <span property="addressRegion">CO</span>
      <span property="postalCode">80209</span>
    </div>
  </div>

  <div class="event-time">9:30 PM</div>

 <span property="offers" typeof="Offer">
  <meta property="availability" content="https://schema.org/SoldOut">
  <div class="event-price">
    <meta property="priceCurrency" content="USD" />$
    <meta property="price" content="13.00" />13.00
  </div>
  <a property="url" href="http://www.ticketfly.com/purchase/309433">Tickets</a>
 </span>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "location": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80209",
      "streetAddress": "7 S. Broadway"
    },
    "name": "The Hi-Dive"
  },
  "name": "SOLD OUT! Typhoon with Radiation City",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/SoldOut",
    "price": "13.00",
    "priceCurrency": "USD",
    "url": "http://www.ticketfly.com/purchase/309433"
  },
  "startDate": "2013-09-14T21:30"
}
</script>

Structured representation of the JSON-LD example.

Example 7

No Markup JSON-LD Structure

Example notes or example HTML without markup.

JSON-LD description of a scheduled Event with limited ticket availability and performer details indicated using sameAs.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context" : "https://schema.org",
  "@type" : "Event",
  "name" : "Typhoon with Radiation City",
  "startDate" : "2013-09-14T21:30",
  "location" : {
    "@type" : "Place",
    "sameAs" : "http://www.hi-dive.com",
    "name" : "The Hi-Dive",
    "address" : {
      "@type" : "PostalAddress",
      "streetAddress" : "7 S. Broadway",
      "addressLocality" : "Denver",
      "addressRegion" : "CO",
      "postalCode" : "80209" }
  },
  "performer" : [
    { "@type" : "MusicGroup",
      "name" : "Typhoon",
      "sameAs" : "http://en.wikipedia.org/wiki/Typhoon_(American_band)" },
    { "@type" : "MusicGroup",
      "name" : "RadiationCity",
      "sameAs" : "http://en.wikipedia.org/wiki/Radiation_City" }],
  "offers" : {
    "@type" : "Offer",
    "availability" : "https://schema.org/LimitedAvailability",
    "priceCurrency": "USD",
    "price" : "13.00",
    "url" : "http://www.ticketfly.com/purchase/309433" },
  "typicalAgeRange" : "18+"
}
</script>

Structured representation of the JSON-LD example.

Example 8

No Markup JSON-LD Structure

Example notes or example HTML without markup.

An example snippet of JSON-LD describing two B.B. King concerts.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
[{
  "@context" : "https://schema.org",
  "@type" : "MusicEvent",
  "name" : "B.B. King",
  "startDate" : "2014-04-12T19:30",
  "location" : {
     "@type" : "Place",
     "name" : "Lupo's Heartbreak Hotel",
     "address" : "79 Washington St., Providence, RI"
  },
  "offers" : {
     "@type" : "Offer",
     "url" : "https://www.etix.com/ticket/1771656"
  }
},
{
  "@context" : "https://schema.org",
  "@type" : "MusicEvent",
  "name" : "B.B. King",
  "startDate" : "2014-04-13T20:00",
  "location" : {
     "@type" : "Place",
     "name" : "Lynn Auditorium",
     "address" : "Lynn, MA, 01901"
  },
  "offers" : {
     "@type" : "Offer",
     "url" : "http://frontgatetickets.com/venue.php?id=11766"
  }
}]
</script>

Structured representation of the JSON-LD example.

Example 9

No Markup JSON-LD Structure

Example notes or example HTML without markup.

An example of a more fully specified MusicEvent, including a tour image,
full venue address, multiple performers, and multiple ticket classes.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
[{
    "@context" : "https://schema.org",
    "@type" : "MusicEvent",
    "name" : "B.B. King with Jonathon \"Boogie\" Long",
    "image" : "http://www.bbking.com/gallery/b-b-king-live.jpg",
    "url" : "http://www.bbking.com/events/apr12-providence.html",
    "startDate" : "2014-04-12T19:30",
    "doorTime" : "18:30:00",
    "endDate" : "2014-04-12T22:00",
    "location" : {
        "@type" : "Place",
        "name" : "Lupo's Heartbreak Hotel",
        "sameAs" : "http://lupos.com/",
        "address" : {
            "@type" : "PostalAddress",
            "streetAddress" : "79 Washington St.",
            "addressLocality" : "Providence",
            "addressRegion" : "RI",
            "postalCode" : "02903",
            "addressCountry" : "US"
        }
    },
    "offers" : [ {
        "@type" : "Offer",
        "name" : "General Admission",
        "priceCurrency": "USD",
        "price" : "63.25",
        "availability" : "SoldOut",
        "url" : "http://www.ticketmaster.com/event/17004C29"
    },{
        "@type" : "Offer",
        "name" : "VIP Experience",
        "url" : "http://www.example.com/Abcde12345",
        "priceCurrency": "USD",
        "price" : "299.00",
        "validFrom" : "2014-02-05T10:00",
        "validThrough" : "2014-03-19T23:59"
    } ],
    "performer" : [ {
        "@type" : "MusicGroup",
        "name" : "B.B. King",
        "sameAs" : "http://en.wikipedia.org/wiki/B.B._King"
    },{
        "@type" : "MusicGroup",
        "name" : "Jonathon \"Boogie\" Long",
        "sameAs" : "http://jonathonboogielong.com/"
    } ],
    "eventStatus" : "EventRescheduled",
    "previousStartDate" : "2013-09-30T19:30",
    "typicalAgeRange" : "18+"
}]
</script>

Structured representation of the JSON-LD example.

Example 10

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<div>
  <!-- http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600 -->
  <span>315</span>
  <div>
    <img alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" />
    <a href="http://multivarki.ru/brand_502/">
      <span>BRAND 502</span>
    </a>
    <div>
      <span>4399 р.</span>
    </div>...
    <div>
    ...
    </div>
  </div>
</div>

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/ItemList">
    <link itemprop="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600"><span itemprop="numberOfItems">315</span>
    <div itemprop="itemListElement" itemscope itemtype="https://schema.org/Product">
        <img alt="Photo of product" itemprop="image" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg"> <a itemprop="url" href="http://multivarki.ru/brand_502/"><span itemprop="name">BRAND 502</span></a>
        <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
            <meta property="priceCurrency" content="RUB">
            <span itemprop="price" content="4399.00">4399 р.</span>
        </div>...
    </div>
    <div itemprop="itemListElement" itemtype="https://schema.org/Product">
        ...
    </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="ItemList">
    <link property="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600"><span property="numberOfItems">315</span>
    <div property="itemListElement" typeof="Product">
        <img property="image" alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg"> <a property="url" href="http://multivarki.ru/brand_502/"><span property="name">BRAND 502</span></a>
        <div property="offers" typeof="Offer">
            <meta property="priceCurrency" content="RUB">руб
            <meta property="price" content="4399.00">4 399,00
            <link property="itemCondition" href="https://schema.org/NewCondition">
        </div>...
    </div>
    <div property="itemListElement" typeof="Product">
        ...
    </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "ItemList",
    "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600",
    "numberOfItems": "315",
    "itemListElement": [
        {
            "@type": "Product",
            "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg",
            "url": "http://multivarki.ru/brand_502/",
            "name": "Brand 502",
            "offers": {
                "@type": "Offer",
                "priceCurrency": "RUB",
                "price": "4399.00"
            }
        },
        {
            "@type": "Product",
            "name": "..."
        }
    ]
}
</script>

Structured representation of the JSON-LD example.

Example 11

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<!-- Uses both the "Book" and "Product" item types to support Offer relationships -->

 <div>
   <h3>Le concerto</h3>
   <div>
       Bibliographic Details
       <table>
         <tr>
           <th>Main Author: </th>
           <td>Ferchault, Guy</td>
         </tr>
       </table>
   </div>
 </div>

 <div>
     Holdings details from Anytown City Library
     <table>
       <!-- Example of a copy available for loan -->
       <tr>
         <th>Copy </th>
         <td>Available
           <div>Barcode: <span>CONC91000937</span></div>
           <div>Call number: <span>780 R2</span></div>
           <div>Library: <span>Anytown City Library</span></div>
         </td>
       </tr>
     <table>
 </div>

Example encoded as Microdata embedded in HTML.

 <!-- Uses both the "Book" and "Product" item types to support Offer relationships -->

 <div itemscope itemtype="https://schema.org/Book" itemid="#record">
   <link itemprop="additionalType" href="https://schema.org/Product"/>
   <h3 itemprop="name">Le concerto</h3>
   <div>
       Bibliographic Details
       <table>
         <tr>
           <th>Main Author: </th>
           <td itemprop="author">Ferchault, Guy</td>
         </tr>
       </table>
   </div>
 </div>

 <div>
     Holdings details from Anytown City Library
     <table>
       <!-- Example of a copy available for loan -->
       <tr itemscope itemtype="https://schema.org/Offer">
         <th>Copy </th>
         <td>Available
           <link itemprop="availability" href="https://schema.org/InStock">
           <div>Barcode: <span itemprop="serialNumber">CONC91000937</span></div>
           <div>Call number: <span itemprop="sku">780 R2</span></div>
           <div>Library: <span itemprop="offeredBy" itemscope itemtype="https://schema.org/Library" itemid="http://library.anytown.gov.uk" >Anytown City Library</span></div>
           <link itemprop="businessFunction" href="http://purl.org/goodrelations/v1#LeaseOut">
           <link itemprop="itemOffered" href="#record">
         </td>
       </tr>
     </table>
 </div>

Example encoded as RDFa embedded in HTML.

 <!-- Uses both the "Book" and "Product" item types to support Offer relationships -->
<div vocab="https://schema.org/" resource="#record" typeof="Book Product">
    <h3 property="name">
        Le concerto
    </h3>
    <div>
        Bibliographic Details
        <table>
            <tr>
                <th>
                    Main Author:
                </th>
                <td property="author">
                    Ferchault, Guy
                </td>
            </tr>
        </table>
    </div>
</div>
<div>
    Holdings details from Anytown City Library
    <table vocab="https://schema.org/">
        <!-- Example of a copy available for loan -->
        <tr typeof="Offer">
            <th>
                Copy
            </th>
            <td>
                Available
                <div>
                    Barcode: <span property="serialNumber">CONC91000937</span>
                </div>
                <div>
                    Call number: <span property="sku">780 R2</span>
                </div>
                <div>
                    Library: <span property="offeredBy" typeof="Library" resource="http://library.anytown.gov.uk">Anytown City Library</span>
                </div>
            </td>
        </tr>
    </table>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context":  "https://schema.org/",
  "@id": "#record",
  "@type": "Book",
  "additionalType": "Product",
  "name": "Le concerto",
  "author": "Ferchault, Guy",
  "offers":{
      "@type": "Offer",
      "availability": "https://schema.org/InStock",
      "serialNumber": "CONC91000937",
      "sku": "780 R2",
      "offeredBy": {
          "@type": "Library",
          "@id": "http://library.anytown.gov.uk",
          "name": "Anytown City Library"
      },
      "businessFunction": "http://purl.org/goodrelations/v1#LeaseOut",
      "itemOffered": "#record"
    }
}
</script>

Structured representation of the JSON-LD example.

Example 12

No Markup RDFa JSON-LD Structure

Example notes or example HTML without markup.

<body>
  <main>
    <article>
      <h1>
         <a href="http://example.com/explosive-tennis-balls">Explosive tennis balls</a>
      </h1>
      <img alt="Explosive tennis balls" title src="http://example.com/explosive-tennis-balls.jpg" />
      <p >
        $29.99 - In stock
      </p>
      <p >
        Tickle your friends!<br />
        Surprise your opponent!
      <p>
    </article>
  </main>
  <footer>
    <p>
      © <span>2015</span> - <span property="name">Acme Inc</span>
    </p>
    <ul>
      <li><a href="https://twitter.com/AcmeInc">Twitter</a></li>
      <li><a href="https://www.facebook.com/AcmeInc">Facebook</a></li>
      <li><a href="https://plus.google.com/u/0/+AcmeInc/">Google+</a></li>
    </ul>
  </footer>
</body>

Example encoded as RDFa embedded in HTML.

<body vocab="https://schema.org/" resource="http://example.com/explosive-tennis-balls" typeof="ItemPage">
  <link property="copyrightHolder publisher" href="#Organization" />
  <main>
    <article resource="#Product" property="mainEntity" typeof="Product">
      <h1 property="name">
         <a property="url" href="http://example.com/explosive-tennis-balls">Explosive tennis balls</a>
      </h1>
      <img property="image" alt="Explosive tennis balls" title src="http://example.com/explosive-tennis-balls.jpg" />
      <p resource="#Offer" property="offers" typeof="Offer">
        <meta property="priceCurrency" content="USD" />
        <meta property="price" content="1000.00" />
        <link property="availability" href="InStock" />
        <link property="itemOffered" href="#Product" />
        <link property="businessFunction" href="http://purl.org/goodrelations/v1#Sell" />
        <link rev="makesOffer" href="#Organization" />
        $29.99 - In stock
      </p>
      <p property="description">
        Tickle your friends!<br />
        Surprise your opponent!
      <p>
    </article>
  </main>
  <footer>
    <p resource="#Organization" typeof="Organization">
      © <span resource="#CopyrightYear" typeof="rdfa:Pattern">2015</span> - <span property="name">Acme Inc</span>
      <link property="logo" href="http://example.com/acme-inc-logo.jpg" />
      <link property="url" href="http://example.com" />
      <link property="rdfa:copy" href="#SameAsResource"/>
    </p>
    <ul resource="#SameAsResource" typeof="rdfa:Pattern">
      <li><a property="sameAs" href="https://twitter.com/AcmeInc">Twitter</a></li>
      <li><a property="sameAs" href="https://www.facebook.com/AcmeInc">Facebook</a></li>
      <li><a property="sameAs" href="https://plus.google.com/u/0/+AcmeInc/">Google+</a></li>
    </ul>
  </footer>
</body>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context":"https://schema.org",
  "@id":"http://example.com/explosive-tennis-balls",
  "@type":"ItemPage",
  "copyrightYear":"2015",
  "copyrightHolder":{"@id":"#Organization"},
  "publisher":{"@id":"#Organization"},
  "mainEntity":{
    "@id":"#Product",
    "@type":"Product",
    "name":"Explosive tennis balls",
    "description":"Tickle your friends! Surprise your opponent!",
    "image":"http://example.com/explosive-tennis-balls.jpg",
    "url":"http://example.com/explosive-tennis-balls",
    "offers":{
      "@id":"#Offer",
      "@type":"Offer",
      "priceCurrency":"USD",
      "price":"1000.00",
      "availability":"https://schema.org/InStock",
      "itemOffered":{"@id":"#Product"},
        "offeredBy":{
          "@id":"#Organization",
          "@type":"Organization",
          "name":"Acme Inc",
          "logo":"http://example.commple.com/acme-inc-logo.jpg",
          "url":"http://example.com/",
          "sameAs":["https://twitter.com/AcmeInc","https://www.facebook.com/AcmeInc","https://plus.google.com/u/0/+AcmeInc/"]
        }
    }
  }
}
</script>

Structured representation of the JSON-LD example.

Example 13

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

ACME Home Cleaning offers a variety of services in Massachusetts, including:
<ul>
  <li>House cleaning</li>
  <ul>
    <li>Apartment light cleaning</li>
    <li>House light cleaning up to 2 bedrooms</li>
    <li>House light cleaning 3+ bedrooms</li>
  </ul>
  <li>One-time services</li>
  <ul>
    <li>Window washing</li>
    <li>Carpet deep cleaning</li>
    <li>Move in/out cleaning</li>
  </ul>
</ul>

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Service">
  <meta itemprop="serviceType" content="Home cleaning" />
  <span itemprop="provider" itemscope itemtype="https://schema.org/LocalBusiness">
    <span itemprop="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span itemprop="areaServed" itemscope itemtype="https://schema.org/State">
    <span itemprop="name">Massachusetts</span>, including
  </span>
  <ul itemprop="hasOfferCatalog" itemscope itemtype="https://schema.org/OfferCatalog">
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
      <span itemprop="name">House cleaning</span>
      <ul itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Apartment light cleaning</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">House light cleaning up to 2 bedrooms</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">House light cleaning 3+ bedrooms</span>
          </div>
        </li>
      </ul>
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
      <span itemprop="name">One-time services</span>
      <ul itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Window washing</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Carpet deep cleaning</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Move in/out cleaning</span>
          </div>
        </li>
      </ul>
    </li>
  </ul>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Service">
  <meta property="serviceType" content="Home cleaning" />
  <span property="provider" typeof="LocalBusiness">
    <span property="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span property="areaServed" typeof="State">
    <span property="name">Massachusetts</span>, including
  </span>
  <ul property="hasOfferCatalog" typeof="OfferCatalog">
    <li property="itemListElement" typeof="OfferCatalog">
      <span property="name">House cleaning</span>
      <ul property="itemListElement" typeof="OfferCatalog">
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Apartment light cleaning</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">House light cleaning up to 2 bedrooms</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">House light cleaning 3+ bedrooms</span>
          </div>
        </li>
      </ul>
    <li property="itemListElement" typeof="OfferCatalog">
      <span property="name">One-time services</span>
      <ul property="itemListElement" typeof="OfferCatalog">
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Window washing</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Carpet deep cleaning</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Move in/out cleaning</span>
          </div>
        </li>
      </ul>
    </li>
  </ul>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Service",
  "serviceType": "Weekly home cleaning",
  "provider": {
    "@type": "LocalBusiness",
    "name": "ACME Home Cleaning"
  },
  "areaServed": {
    "@type": "State",
    "name": "Massachusetts"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Cleaning services",
    "itemListElement": [
      {
        "@type": "OfferCatalog",
        "name": "House Cleaning",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Apartment light cleaning"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "House light cleaning up to 2 bedrooms"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "House light cleaning 3+ bedrooms"
            }
          }
        ]
      },
      {
        "@type": "OfferCatalog",
        "name": "One-time services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Window washing"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Carpet cleaning"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Move in/out cleaning"
            }
          }
        ]
      }
    ]
  }
}
</script>

Structured representation of the JSON-LD example.

Example 14

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

Joes' Pizza
123 Main Street
Cambridge, MA 02142
delivers within 5 km of its store with a minimum order of $20.

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/FoodEstablishment">
  <span itemprop="name">Joe's Pizza</span>
  <div itemprop="location" itemscope itemtype="https://schema.org/PostalAddress">
    <span itemprop="streetAddress">123 Main Street</span>
    <span itemprop="addressLocality">Cambridge</span>
    <span itemprop="addressRegion">MA</span>
    <span itemprop="postalCode">02142</span>
  </div>
  delivers within 5 km of its store
  <div itemprop="makesOffer" itemscope itemtype="https://schema.org/Offer">
    <div itemprop="eligibleRegion" itemscope itemtype="https://schema.org/GeoCircle">
      <div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="123 Main Street" />
        <meta itemprop="addressLocality" content="Cambridge" />
        <meta itemprop="addressRegion" content="MA" />
        <meta itemprop="postalCode" content="02142" />
      </div>
      <meta itemprop="geoRadius" content="5000" />
    </div>

    with a minium order of $20.
    <div itemprop="priceSpecification" itemscope itemtype="https://schema.org/DeliveryChargeSpecification">
      <meta itemprop="appliesToDeliveryMethod" link="http://purl.org/goodrelations/v1#DeliveryModeOwnFleet">
      <div itemprop="eligibleTransactionVolume" itemscope itemtype="https://schema.org/PriceSpecification">
        <meta itemprop="price" content="20.00" />
        <meta itemprop="priceCurrency" content="USD" />
      </div>
    </div>
  </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="FoodEstablishment">
  <span property="name">Joe's Pizza</span>
  <div property="location" typeof="PostalAddress">
    <span property="streetAddress">123 Main Street</span>
    <span property="addressLocality">Cambridge</span>
    <span property="addressRegion">MA</span>
    <span property="postalCode">02142</span>
  </div>
  delivers within 5 km of its store with a minium order of $20.
  <div property="makesOffer" typeof="Offer">
    <div property="priceSpecification" typeof="DeliveryChargeSpecification">
      <meta property="appliesToDeliveryMethod" link="http://purl.org/goodrelations/v1#DeliveryModeOwnFleet">
      <div property="eligibleTransactionVolume" typeof="PriceSpecification">
        <meta property="price" content="20.00" />
        <meta property="priceCurrency" content="USD" />
      </div>
      <div property="eligibleRegion" typeof="GeoCircle">
        <div property="address" typeof="PostalAddress">
          <meta property="streetAddress" content="123 Main Street" />
          <meta property="addressLocality" content="Cambridge" />
          <meta property="addressRegion" content="MA" />
          <meta property="postalCode" content="02142" />
        </div>
        <meta property="geoRadius" content="5000" />
      </div>
    </div>
  </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
  {
    "@context": "https://schema.org/",
    "@type": "FoodEstablishment",
    "name": "Joe's Pizza",
    "location": {
      "@type": "PostalAddress",
      "@id": "http://example.com/address",
      "streetAddress": "123 Main Street",
      "addressLocality": "Cambridge",
      "addressRegion": "MA",
      "postalCode": "02142"
    },
    "makesOffer": {
      "@type": "Offer",
      "priceSpecification": {
        "@type": "DeliveryChargeSpecification",
        "appliesToDeliveryMethod": "http://purl.org/goodrelations/v1#DeliveryModeOwnFleet",
        "eligibleTransactionVolume": {
          "@type": "PriceSpecification",
          "price": "20.00",
          "priceCurrency": "USD"
        },
        "eligibleRegion": {
          "@type": "GeoCircle",
          "address": {
            "@id": "http://www.example.com/address"
          },
          "geoRadius": "5000"
        }
      }
    }
  }
</script>

Structured representation of the JSON-LD example.

Example 15

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<a href="category/books.html">Books</a> >
 <a href="category/books-literature.html">Literature &amp; Fiction</a> >
 <a href="category/books-classics">Classics</a>

<img src="catcher-in-the-rye-book-cover.jpg"
  alt="cover art: red horse, city in background"/>
The Catcher in the Rye - Mass Market Paperback
by <a href="/author/jd_salinger.html">J.D. Salinger</a>
4 stars - 3077 reviews

Price: $6.99
In Stock

Product details
224 pages
Publisher: Little, Brown, and Company - May 1, 1991
Language: English
ISBN-10: 0316769487

Reviews:

5 stars - <b>"A masterpiece of literature" </b>
by John Doe. Written on May 4, 2006
I really enjoyed this book. It captures the essential challenge people face
as they try make sense of their lives and grow to adulthood.

4 stars - <b>"love it LOLOL111!" </b>
by Bob Smith, Written on June 15, 2006
Catcher in the Rye is a fun book. It's a good book to read.

Example encoded as Microdata embedded in HTML.

<body itemscope itemtype="https://schema.org/WebPage">
...
<div itemprop="breadcrumb">
  <a href="category/books.html">Books</a> >
  <a href="category/books-literature.html">Literature &amp; Fiction</a> >
  <a href="category/books-classics">Classics</a>
</div>

<div itemprop="mainEntity" itemscope itemtype="https://schema.org/Book">

<img itemprop="image" src="catcher-in-the-rye-book-cover.jpg"
     alt="cover art: red horse, city in background"/>
<span itemprop="name">The Catcher in the Rye</span> -
 <link itemprop="bookFormat" href="https://schema.org/Paperback">Mass Market Paperback
by <a itemprop="author" href="/author/jd_salinger.html">J.D. Salinger</a>

<div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
  <span itemprop="ratingValue">4</span> stars -
  <span itemprop="reviewCount">3077</span> reviews
</div>

<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
  Price: $<span itemprop="price">6.99</span>
  <meta itemprop="priceCurrency" content="USD" />
  <link itemprop="availability" href="https://schema.org/InStock">In Stock
</div>

Product details
<span itemprop="numberOfPages">224</span> pages
Publisher: <span itemprop="publisher">Little, Brown, and Company</span> -
 <meta itemprop="datePublished" content="1991-05-01">May 1, 1991
Language: <span itemprop="inLanguage">English</span>
ISBN-10: <span itemprop="isbn">0316769487</span>

Reviews:

<div itemprop="review" itemscope itemtype="https://schema.org/Review">
  <span itemprop="reviewRating">5</span> stars -
  <b>"<span itemprop="name">A masterpiece of literature</span>"</b>
  by <span itemprop="author">John Doe</span>,
  Written on <meta itemprop="datePublished" content="2006-05-04">May 4, 2006
  <span itemprop="reviewBody">I really enjoyed this book. It captures the essential
  challenge people face as they try make sense of their lives and grow to adulthood.</span>
</div>

<div itemprop="review" itemscope itemtype="https://schema.org/Review">
  <span itemprop="reviewRating">4</span> stars -
  <b>"<span itemprop="name">A good read.</span>" </b>
  by <span itemprop="author">Bob Smith</span>,
  Written on <meta itemprop="datePublished" content="2006-06-15">June 15, 2006
  <span itemprop="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
</div>

</div>
...
</body>

Example encoded as RDFa embedded in HTML.

<body vocab="https://schema.org/" typeof="WebPage">
...
<div property="breadcrumb">
  <a href="category/books.html">Books</a> >
  <a href="category/books-literature.html">Literature &amp; Fiction</a> >
  <a href="category/books-classics">Classics</a>
</div>

<div property="mainEntity" typeof="Book">

<img property="image" src="catcher-in-the-rye-book-cover.jpg"
    alt="cover art: red horse, city in background"/>
<span property="name">The Catcher in the Rye</span> -
 <link property="bookFormat" href="https://schema.org/Paperback">Mass Market Paperback
by <a property="author" href="/author/jd_salinger.html">J.D. Salinger</a>

<div property="aggregateRating" typeof="AggregateRating">
  <span property="ratingValue">4</span> stars -
  <span property="reviewCount">3077</span> reviews
</div>

<div property="offers" typeof="Offer">
  Price: $<span property="price">6.99</span>
  <meta property="priceCurrency" content="USD" />
  <link property="availability" href="https://schema.org/InStock">In Stock
</div>

Product details
<span property="numberOfPages">224</span> pages
Publisher: <span property="publisher">Little, Brown, and Company</span> -
 <meta property="datePublished" content="1991-05-01">May 1, 1991
Language: <span property="inLanguage">English</span>
ISBN-10: <span property="isbn">0316769487</span>

Reviews:

<div property="review" typeof="Review">
  <span property="reviewRating">5</span> stars -
  <b>"<span property="name">A masterpiece of literature</span>"</b>
  by <span property="author">John Doe</span>,
  Written on <meta property="datePublished" content="2006-05-04">May 4, 2006
  <span property="reviewBody">I really enjoyed this book. It captures the essential
  challenge people face as they try make sense of their lives and grow to adulthood.</span>
</div>

<div property="review" typeof="Review">
  <span property="reviewRating">4</span> stars -
  <b>"<span property="name">A good read.</span>" </b>
  by <span property="author">Bob Smith</span>,
  Written on <meta property="datePublished" content="2006-06-15">June 15, 2006
  <span property="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
</div>

</div>
...
</body>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "breadcrumb": "Books > Literature & Fiction > Classics",
  "mainEntity":{
	  "@type": "Book",
	  "author": "/author/jd_salinger.html",
	  "bookFormat": "https://schema.org/Paperback",
	  "datePublished": "1991-05-01",
	  "image": "catcher-in-the-rye-book-cover.jpg",
	  "inLanguage": "English",
	  "isbn": "0316769487",
	  "name": "The Catcher in the Rye",
	  "numberOfPages": "224",
	  "offers": {
	    "@type": "Offer",
	    "availability": "https://schema.org/InStock",
	    "price": "6.99",
	    "priceCurrency": "USD"
	  },
	  "publisher": "Little, Brown, and Company",
	  "aggregateRating": {
	    "@type": "AggregateRating",
	    "ratingValue": "4",
	    "reviewCount": "3077"
	  },
	  "review": [
	    {
	      "@type": "Review",
	      "author": "John Doe",
	      "datePublished": "2006-05-04",
	      "name": "A masterpiece of literature",
	      "reviewBody": "I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood.",
	      "reviewRating": {
            "@type": "Rating",
            "ratingValue": "5"
           }
	    },
	    {
	      "@type": "Review",
	      "author": "Bob Smith",
	      "datePublished": "2006-06-15",
	      "name": "A good read.",
	      "reviewBody": "Catcher in the Rye is a fun book. It's a good book to read.",
	      "reviewRating": "4"
	    }
	  ]
  	}
}
</script>

Structured representation of the JSON-LD example.

Example 16

No Markup JSON-LD Structure

Example notes or example HTML without markup.

An example of an offer with a checkoutPageURLTemplate.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
   "@context":"https://schema.org",
   "@type":"Product",
   "sku":"12345",
   "image":"https://example.com/fnobarizer.jpg",
   "name":"Advanced Fnobarizer",
   "brand":{
      "@type":"Brand",
      "name":"Nucleatronics Inc."
   },
   "offers":{
      "@type":"Offer",
      "checkoutPageURLTemplate":"https://www.example.com/checkout?items={VARIANT_ID_1}:{Quantity-1},{VARIANT_ID_2}:{Quantity-2}&discount={DISCOUNT_CODE}&store_id={pickup_store_id}",
      "priceSpecification":{
        "@type":"PriceSpecification",
        "price":"99.99",
        "priceCurrency":"USD"
      },
     "acceptedPaymentMethod":"http://purl.org/goodrelations/v1#GoogleCheckout"
     }
}
</script>

Structured representation of the JSON-LD example.